A few weeks ago, we were lucky enough to be invited by EAST to take a look at their newly refurbished flagship store in Covent Garden. Whilst there we were told about some of the new collections being launched and learnt a little more about the brand.
Below we take a look at some of our favourite transitional pieces from the latest collections and show you how we have chosen to style and wear them.
Katie also wears EAST Peony Oversized Linen Jumper £69.00.
Harriet wears hand embroidered dress from the new Girls Collection (more details on this to come soon).
The Silk Strappy Maxi Dress is a part of the Emporium range, which showcases a collection of hand-picked pieces from established Indian designers and skilled craftsmen. The range is available in limited stores only (including, amongst others Covent Garden, Oxford, Cambridge, Harrogate, Norwich and Edinburgh), but the Customer Services team can be contacted and are happy to make deliveries to any other EAST store.
Katie also wears EAST Black Distressed Harem Trouser £49.00 (currently available in numerous colours in-store and online in navy and white).
Georgie also wears EAST Black Distressed Harem Trouser £49.00 (currently available in numerous colours in-store and online in navy and white).
EAST first began as a single boutique store on the Fulham Road in the early 90’s, and these days, though it is a much larger brand, their ethos and design remains the same – to create and promote beautiful, Eastern inspired clothes and accessories that would be desired by women who celebrate individuality. Globally inspired by colour, texture and prints, the brand aims to complement their pieces with stylish, everyday essentials – and this is what we have tried to do in this post.
And if you are looking for a little inspiration or help in store when styling outfits together, then EAST offer an in-store style consultation service which you can book directly with your preferred store.
